# General Concepts

When you create content on VikingLand you can do one of the following:&#x20;

\- [Create a Project](https://vikingland-marketplace.gitbook.io/vikingland-docs/creators/create-a-project), which can be your Artist name, your Brand name, a DAO, etc.&#x20;

\- [Create a Collection](https://vikingland-marketplace.gitbook.io/vikingland-docs/creators/create-a-collection) inside a Project, which can be a mix of artworks grouped together, tickets for an event, membership cards for your Brand, a set of items for your Game, etc.&#x20;

\- [Create Items](https://vikingland-marketplace.gitbook.io/vikingland-docs/creators/create-items-nfts) inside a Collection or directly inside a Project. In both of these cases the Parent will impose a couple of settings to all the items it holds, like Royalties.

[Licenses](https://vikingland-marketplace.gitbook.io/vikingland-docs/creators/general-concepts/nfts-license) and [Royalties](https://vikingland-marketplace.gitbook.io/vikingland-docs/creators/general-concepts/fees-and-royalties) are very important for NFTs as they determine how the Collectors can use your items after they buy them and also how much you can get from every secondary sale on the VikingLand Marketplace or outside of it, depending on the type of Royalties you set.&#x20;
